Carifit repositioned its business in 2023 to launch the Carifit Experience.
A unique combination of Athleisure Baby Carrier and Parenting Support app launched in John Lewis stores in the UK and now available worldwide.
Upstartr operated as Operations and Content Lead.
Operations involved Brand development; product and packaging development; app development.
Upstartr developed the content roadmap and oversaw production, editing and production of videos, podcasts and text.
Project managed the development of the Carifit parenting App.
Product, packaging development and manufacturing.
Worked with agency to create and relaunch the Carifit brand.
Oversaw development and launch of iOS and Android app and ecommerce site.
